PERFECT BIZ MATCH is a road map to help managers navigate in today's complex and challenging business environment and steer their organizations on a path to success.
Any organization that offers new-to-the-world products or services needs to operate as a pioneer. Pioneers must be able to succeed in the very difficult circumstances created by frontier markets, where much of what is encountered is new and unknown. Pioneers must gain a foothold in the marketplace while surviving the many unexpected and threatening events that inevitably occur when introducing new products or services.
In the beginning, no one knows about a pioneer's new product or service; no one sells or distributes it; there is no established channel for getting it to market; and there may not even be a fully-developed process to produce it.
Innovation is the most central and distinctive quality of pioneers. Managers in pioneer organizations not only expect R&D people to come up with new products or services, but expect them to find a new and less costly way to produce and deliver them.
Perhaps the most important task of pioneer managers is creating the circumstances and climate in which innovation can occur. (Compare this with the primary tasks of battleground managers, which are to increase sales volume, add points of distribution, and reduce costs; or with those of the ruler manager, which are to crush or buy out any serious competition.) This focus on innovation shapes many of the organization's decisions about people, space, management style, and the availability of research and development resources.
You are an entrepreneur who has developed a new product or service.
Either you've got some investors or partners or you're able to start up
an organization of your own. Read More
One of your organization's inventions or adaptations is so new and
different that it has created a new business and has put you into a new
market and/or distribution channel. Read More
After your organization's regular product or service lines have become
commoditized, it develops a new product or service for which there is
no already-developed market. Read More
The innovation needed to maintain your organization's dominance in the
market is so successful that - perhaps unexpectedly - you are poised to
enter the frontier. Read More
Take just a few minutes to fill out the assessment, by clicking on the button below You'll learn much about your organization, your market, how well they fit together, and what steps you can take to improve your prospects for profitable growth.
