Hunters in Jungle Markets



These organizations are designed to compete for a niche against many competitors whose products are highly sought-after. The market has not consolidated, though it may do so in the future

Market Characteristics

• Restricted margins
• Many serious competitors
• Great turbulence
• Complex and ambiguous ideas

Organization Requirements

• Reduce cost and meet customer expectation
• Driven by both external and internal ideas
• Strong need for market information
• Team management

Business Strategy

• Dominate the niche
• Secure market share
• Add value

Basis of Organization Culture

• Achievement
• Interdependence
• Niche strategy

Market Dynamics

• Contested
• Turbulent and swift transitions

Organization Structure

• Innovative and somewhat free
• Horizontal
• Market-oriented
• Both independent and restricted behavior

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