Perfect Biz Match
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Organizational Fitness

In nature, successful organisms - whether they're sharks, orchids, or impalas - are designed to survive and thrive in their particular environments. Paradoxically, however, the same characteristics that make a creature so successful in its natural environment also restrict its ability to survive elsewhere. A shark can't live even an hour on dry land; an orchid won't survive a single winter in Tennessee.

The same principles hold true for businesses and markets. There needs to be a fit between the dynamics of an organization and the market environment in which it operates. Indeed, this fit is crucial to the company's survival.

Furthermore, a company that has everything it needs to thrive in one market environment is likely to fail when it attempts to enter another-unless, of course, it makes a deliberate decision to adapt.

The lack of such fit in many companies has created much of the conflict and dissatisfaction currently pervading organizational life. As a result, people often have great difficulty finding meaning in what they do or committing themselves to organizational goals. Instead of purposeful action, companies end up with large-scale inner turmoil.

An organization's fitness for its environment rarely comes about by accident. Its leaders need to have a very clear understanding of the dynamics of its markets, so that it is able to respond to them deliberately and effectively.

But fitness goes well beyond just responding appropriately to conditions. It's also the result of how the people in the company work together, make decisions, communicate, and otherwise relate to each other. It's a result of how the organization is structured. And it is very much a result of what is valued and what is not, and where resources are and are not allocated.

This category briefly describes and analyzes the four different organizational archetypes - each one uniquely suited for one of the four basic market environments. A simple breakdown looks like this:

   Market Environment      Best-Suited Type of Organization  
   
 Kingdom  Ruler
 Battleground  Warrior
 Jungle  Hunter
 Frontier  Pioneer

The rest of this category - and, indeed, much of Perfect Biz Match - will compare and differentiate these four organizational archetypes in a variety of ways.  All of these descriptions and comparisons share the same goals: to help you become a more effective leader, and to help your organization thrive and succeed, whatever market(s) it competes in.

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Organizational ArchetypesThe Structure of Leadership
There is yet another crucial aspect to matching leadership styles, organizational archetypes, and market environments: each archetype has its own ideal type of leadership structure. Read More
Each Archetype Needs Its Own Type of Leader
Traditionally, people who write and talk about leadership have attempted to identify a set of qualities that typify effective leaders.  By now I hope it has become clear that no one style of leadership can possibly be effective in all four organizational archetypes.  Each archetype needs - in fact, demands - its own particular style of leadership. Read More
Culture and Values
Each archetype requires a particular type of culture, which supports the organization and enables it to thrive (or at least survive and compete) in its market. Read More
Systems and Behavior
The organizational pattern in each archetype is largely determined by two factors: its natural and appropriate organizational structure, and the nature of professional relationships among its leaders and employees. Read More
Four Organizational Ways of Life
Archetypes are ways of describing the world, not limiting it.  The four organizational archetypes presented here are not clear-cut categories into which all businesses neatly fit at all times.  While many organizations are classic pioneers, or hunters, or rulers, others are better described as hybrids of two different archetypes.  Still others closely fit one archetype in many ways, yet have a handful of elements of one or more of the others.  The point here is not to put companies into pre-fabricated boxes and then provide black and white "solutions" for any organization that's been dumped into that box.  In fact, my purpose is quite the opposite: to provide you with a useful framework for examining your own organization and its market environment, so that you can devise your own unique answers based on the skills and information you'll acquire from Perfect Biz Match. Read More
Organizational Fitness
In nature, successful organisms - whether they're sharks, orchids, or impalas - are designed to survive and thrive in their particular environments. Paradoxically, however, the same characteristics that make a creature so successful in its natural environment also restrict its ability to survive elsewhere. A shark can't live even an hour on dry land; an orchid won't survive a single winter in Tennessee.

The same principles hold true for businesses and markets. There needs to be a fit between the dynamics of an organization and the market environment in which it operates. Indeed, this fit is crucial to the company's survival. Read More
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