Each Archetype Needs Its Own Type of LeaderTraditionally, people who write and talk about leadership have attempted to identify a set of qualities that typify effective leaders. By now I hope it has become clear that no one style of leadership can possibly be effective in all four organizational archetypes. Each archetype needs - in fact, demands - its own particular style of leadership.
Dozens of writers have - quite correctly - pointed out the dangers of trying to run a creative, loose-knit organization using a heavily bureaucratic and hierarchical management style. Yet it is just as much a mistake to try to run a kingdom organization using a pioneer style of leadership - or, for that matter, a hunter or warrior leadership style.
The leadership attributes needed to run, say, a warrior organization such as General Electric are considerably different than those needed in a pioneer organization such as Amazon, which expends much of its resources developing and marketing new prescription drugs.
In short, leadership in any organization needs to reflect the strategic direction of the company.
The following chart illustrates these differences among the four archetypes:
Leadership Activity
A ruler organization needs leaders who will drive the company to maintain or increase profit margins, and grow the company's ability to deliver more and more. Warrior organizations need leaders who are exceptionally good at continually increasing efficiency, lowering costs, and finding new ways to differentiate their products from others. A hunter organization needs leaders who can help the company quickly adjust products and marketing to market changes, while continually adding value to its products. Pioneer organizations need leaders who can drive innovation and new product development, while maximizing the technology available to it.