Four Types of Markets
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Perfect Biz Match is built on the premise that any effective organizational strategy must begin by identifying the market environment in which it operates (or seeks to operate). Once this environment has been identified, leaders are faced with a key decision: either transform the organization so that it is able to compete effectively in that environment, or make the equally -- difficult transition of moving into an environment for which the organization's current structure is well suited.
Although these responses may seem to form a pair of opposites, they exemplify the same basic strategy: as challenges present themselves, the organization must respond by creating an appropriate match between its people, structures, culture, and practices and its market environment.
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Four Market Archetypes
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Each of today's organizations operates in one or more of these four distinctly different market environments: the kingdom, the battleground, the jungle, and the frontier. Read More
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Some Real World Examples
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One way to better understand these four market environments is to look at some companies that routinely do business in them. Read More
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Market Dynamics
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Each of the four market environments requires its own organizational structure and set of behaviors. Furthermore, each must follow a unique strategic style if the company is to survive, succeed, and excel. In short, what will work for Coca-Cola will spell disaster for amazon.com, and vice versa.
Read More
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Product Evolution and Market Flow
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No one product or industry remains in a single market environment
forever. Like any other dynamic system, the market for any product or
service is always in some flux. Read More
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Product Life Cycles
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Yet another crucial dynamic involves the life of each particular
product or service. Each starts out in the frontier as something new
to the world and, thus, more or less proprietary. As it becomes better
known and more widely accepted, however, it turns slowly (and sometimes
not so slowly) into a commodity. In other words, it has gone through
the crucible of business consolidations that lead to low margins and
high volume. A good example is personal computers. These were
essentially new products until the late 1980's, but are now commodity
items with few differences between brands. Read More
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Making the Right Match
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It has, I hope, become clear by now that in order to successfully
market any product or service, a company must first identify which of
the four market environments the product will be sold in. Then it
needs to adapt (or create) a marketing strategy to suit that
environment. Read More
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Transforming a Kingdom Mentality
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As little as two decades ago, a large number of American companies
operated in kingdom environments. Most of those environments are gone,
transformed into battlegrounds or jungles by the pressures of
globalization, technology, increased efficiency, and the
ever-increasing demands for improved quality and low prices. Read More
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Take just a few minutes to fill out the assessment, by clicking on the button below You'll learn much about your organization, your market, how well they fit together, and what steps you can take to improve your prospects for profitable growth.
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