Charting Your Organizational Journey

All this having been said, it is nevertheless possible to generalize about the key issues, general goals, and major difficulties that each of the four types of organizations most needs to grapple with.  Here is a breakdown of what these look like:

Market	Organization	Key Issues	General Goals	Major Difficulties
Kingdom	Ruler	In the market: Staying in touch with customers In the organization: Not getting too slow or bureaucratic	Dominating the competition Getting solid commitment behind projects	Maintaining growth Maintaining a sense of urgency among employees
Battleground	Warrior	In the market: Increasing or maintaining speed; dealing with shrinking margins In the organization: Keeping the hierarchy flat for optimum coordination	Maximizing brand dominance Being lean and mean	Shrinking margins Maintaining employee motivation at all levels
Jungle	Hunter	In the market:Using customer service to differentiate; finding and controlling a market niche In the organization: Expecting and getting exceptional performance from employees	Providing each customer with a unique product or service Being innovative and tough	Maintaining margins Avoiding and dealing with employee burnout
Frontier	Pioneer	In the market: Innovating at the rate customers demand In the organization: Supporting real innovation	Becoming known and desirable to customers Being fiercely innovative	Acquiring enough customers Getting lost in technology

In practice, of course, organizations are continuously adapting and adjusting to changing conditions in the market.  A new competitor appears; prices decline significantly; mergers take place.  The tools in Perfect Biz Match will enable you to anticipate, plan for, and quickly respond to a wide range of conditions and situations.  If you use these tools wisely, both you and your organization will face far fewer unpredictable circumstances.  Furthermore, when such situations do arise, you will be more able to devote the needed time and energy to resolving them.

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Business Matching ProcessTwo Journeys - A Product and an Organization The chart below once again plots the journey that personal computers took through the four market archetypes.  It also plots the journey that one particular PC manufacturer might have taken as its leaders responded to changes in the market: Read More Maintaining Organizational Balance Organizational zones indicate how well an organization is doing in its appropriate market environment, and reflect its current cultural and operational conditions. Read More Steering Your Organization Through Turbulent Waters No organization stays in one place on the archetype grid forever.  It will be pulled in a variety of directions by both internal and external forces.  Most organizations that enter the pioneer quadrant, for example, do not stay there very long - normally from a few months to a few years.  The wise leader knows both where their organization is on the grid and in what direction it is moving.  They can then take steps to influence that direction and/or to prepare the organization for the market situation it will soon encounter. Read More Charting Your Organizational Journey It is possible to generalize about the key issues, general goals, and major difficulties that each of the four types of organizations most needs to grapple with.  Here is a breakdown of what these look like: Read More Building Versatility Leading an organization through its evolutionary stages - and from one market environment to the next - is a little like voyaging to South America in a sailboat.  Much is known about the journey, and a great deal can be planned for in advance.  During the trip there are charts to follow, landmarks to watch for, and reliable methods to help you stay on course.  Solid knowledge of your craft will help you to steer in the right direction, avoid potential dangers, and adjust your course as needed. Read More