Lead

In this section you'll encounter a process that maps an evolution from one market to another and provides a new understanding of how markets and organizations evolve over time. This will not only enable you to plan wisely for the future, but will give you the ability to steer your organization on its journey through the archetypes. This is the key role of management in the 21st century.

Business Matching Process

In this section you'll encounter a process that maps this evolution and provides you with a new understanding of how markets and organizations evolve over time.

Building Versatility

Leading an organization through its evolutionary stages - and from one market environment to the next - is a little like voyaging to South America in a sailboat. Much is known about the journey, and a great deal can be planned for in advance. During the trip there are charts to follow, landmarks to watch for, and reliable methods to help you stay on course. Solid knowledge of your craft will help you to steer in the right direction, avoid potential dangers, and adjust your course as needed. Read More

Charting Your Organizational Journey

It is possible to generalize about the key issues, general goals, and major difficulties that each of the four types of organizations most needs to grapple with. Here is a breakdown of what these look like: Read More

Steering Your Organization Through Turbulent Waters

No organization stays in one place on the archetype grid forever. It will be pulled in a variety of directions by both internal and external forces. Most organizations that enter the pioneer quadrant, for example, do not stay there very long - normally from a few months to a few years. The wise leader knows both where their organization is on the grid and in what direction it is moving. They can then take steps to influence that direction and/or to prepare the organization for the market situation it will soon encounter. Read More

Maintaining Organizational Balance

Organizational zones indicate how well an organization is doing in its appropriate market environment, and reflect its current cultural and operational conditions. Read More

Two Journeys - A Product and an Organization

The chart below once again plots the journey that personal computers took through the four market archetypes. It also plots the journey that one particular PC manufacturer might have taken as its leaders responded to changes in the market: Read More

Managing the Change

This section will give you a wide-angle view of the entire process described so far. In addition, it will show you how to derive the most benefit from all the tools, processes, and concepts presented thus far.

Where Archetypes and Strategy Meet

Any strategic planning in your organization should begin with a current assessment of its environment and culture - that is, with an up-to-date Organization/Market Profile. Indeed, the use of this profile necessarily pushes the issue of organizational culture to the forefront of strategic planning. (This profile can also be used to help shape more specific strategies on investment, acquisitions, new product development, and restructuring.) Read More

Using Archetypes in Strategic Planning

Perfect Biz Match has developed a six-step model for making best use of the Archetype Assessment in strategic planning and decision making. To use this model most effectively, the entire process should be driven by the leader of the organization and championed by all members of the leadership team. Read More

Getting the Best Results

As you work through the steps of the strategic planning process, keep the following considerations and guidelines in mind: Read More

Guidelines for Large-Scale Change

Significant change does not come easily. Most people, even those who believe things need to change, typically think that what needs to change is outside of their own area. Read More

Implications for Business Leaders

This section looks at five key organizational roles and discusses how the Perfect Biz Match process can be used by people in each role to be more effective, both personally and organizationally.

CEOs

The CEO of an organization is responsible for its growth and development. They lead the strategic planning process and make sure that the resources needed to carry out any strategy are provided. Read More

Middle Managers

Middle managers see to it that the work required by a business strategy actually gets done. They establish the mechanisms that integrate resources and develop the processes that do the work effectively and efficiently. They are also in charge of ensuring that people and resources get mobilized in the right ways at the right times. Read More

Staff Managers

Staff managers develop and operate the processes that support the core activity of an organization. These processes include finance, human resources, information systems, logistics, purchasing, marketing, communications, and so on. Collectively, these processes form an organization's infrastructure. Read More

MBA Students and Programs

Organizations throughout the world have come to rely on MBA programs to prepare people to perform important leadership roles. In fact, in many organizations today, an MBA degree is a requirement for anyone wishing to be considered for upper management.
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Coaches and Consultants

The business matching process can provide consultants, coaches, and managers with a shared language, a collective vision, and a common format for discovery. When I introduce the business matching process in my own consulting work, I have found that a clear mutual understanding quickly develops. In addition, the models and language of the business matching process naturally stimulate the exploration of options for organizational designs, cultures, and operations. Furthermore, the concepts of business matching provide an easily-accessible model for making decisions and planning strategy. The business matching process also creates a framework for providing feedback to managers on their leadership skills. Read More

Beginning the Journey

When your organization and its market are in proper alignment, there is a palpable feeling of rightness that flows through the entire system. Read More